Marketing moves fast. Today a viral meme, tomorrow goes obsolete. Same goes for what working today might not be on tomorrow. But with everything that revolve around marketing, here are three that still stay the same and you just simply can’t ignore.
You might have the greatest idea with the greatest brands ever created but nobody ever know about it without any visibility. Nobody will even know the existence if there’s no any afford been done to increase visibility, if nobody see it, it doesn’t exist.
It also doesn’t mean showing up once and everyone will recognize it, it’s about showing up consistently at the right place (and right time!). From being the top of search engine to being a familiar face on social media, with goal being one of the long lasting icon, a brand where just impossible to ignore.
Taking Coca Cola as example which doesn’t need to remind that it existence, yet still been advertise all the time. It almost like everywhere. Staying visible keeps them on everyone’s mind and making you think about it when you thirsty.
When start getting leads, that ain’t a finish line but it’s the starting point. It’s could be just a hint of someone interest but the next action is what determine whether you’ll lose it or gain a lifelong customer.
This could mean the next several steps are crucial to gain it. Top quality services like personalized emails, promotions, follow-ups and consistent value. Engaging the potential customers in most welcoming way every time to let them feel understood, supported, and confident in you. Treat your leads like seeds: without care, they dry up while if with care, they grow into something much bigger.
Keeping the business running 24/7 is normal but keeping it running all the time will lead to exhaustion, Automation doesn’t mean just let the AI takeover everything, you still need to step in when there’s hurdles. Adapting to this pretty much let you able to run the business with ease as automation takes over most of the menial or repeatable tasks while you’ll be on the decision making.